Marketing Awards 2014: Results & Judge’s Comments
Jan Morgan – Coleg Sir Gar
An enterprising marketer and one that has both strategic vision and tactical skills – the evidence provided by partners of the impact of this marketer on the organisation is impressive. Coleg Sir Gar demonstrates great engagement with the national marketing campaigns and it can be seen that Jan is extremely well thought of and has brought a vibrancy, dynamism and energy to the library team at the college.
Carron Williams – Merthyr
This is what marketing is all about – gaining understanding – assessing opportunity and achieving results…better still when all achieved on a very limited budget! Inspirational – demonstrating how library usage can be increased through tenacity and drive.
Caru James – Carmarthenshire
A very enthusiastic and diligent member of the team here – clearly goes the extra mile and shows a keen eye for promotional and relationship opportunities. Bringing added value to her role and taking it upon herself to promote the library and its services.
Susanna Thomas – Cardiff
An impressive entry – this marketer shows dedication and passion and has been the instigator of a number of highly successful events and campaigns over many years – not one to miss an opportunity to involve the community in the activities of the library!
Natalie Hudson – Swansea
An entry that shows the shifting nature of librarianship in 2014. The candidate clearly has a grip on the use of social media and its value to marketing activity – the focus of the entry illustrates the creative nature of the individual and the dedication to the promotion of the service.