“Girls Night In” was held at Cwmbran Library on Thursday 27 January 2011. This was an evening event in support of Libraries for Life Winter Marketing Campaign. The event promoted the campaign’s theme of “celebrating personal achievements” and the key message “achieving work-life balance”. The target audience was women with busy lives looking for “escape”, relaxation and “me time”
Using the winter Libraries for Life campaign as the basis the entry shows a good understanding of the target audience and also some success at press coverage. The objectives however lacked some hard measurements but the softer ‘emotional’ goals were achieved overall. Sustainability is an issue with a high cost of gaining new membership and I would suggest that this is addressed in taking the concept forward by seeking a quid pro quo from demonstrators involved.
We apologise that the above project document is only available in English