Wrexham – Library Move

Marketing Innovation 2009-2010

Promoting Wrexham Library’s temporary move to alternative premises during a period of major refurbishment. Organising a ‘fun day’ to raise awareness and generate more interest in the library service.

Some comments from the Judges:

“Good use of a functional information need as a promotional opportunity. Using the move to communicate to new and non-users as well as existing users. Fun day seems to be all things to all people – could have been more targeted.”

We apologise that the above project document is only available in English