RCT – Six Book Challenge

Marketing Innovation 2009-2010

Using the Bookbus Library – a children’s mobile library – to promote the Six Book Challenge and encourage parents and guardians of children to take out books for themselves as well as for their children.

Some Comments from the Judges:

“Good use of existing materials and programmes to reach new audiences. Evidence of partnership. Not particularly innovative though. Not forging new territory or harder to reach audiences outside of the obvious channels.”

We apologise that the above project document is only available in English