Newport – Inactive Users

Marketing Innovation 2009-2010

New joiners identified as having not used their library card were targeted, using their e-mail address given on their application forms. This aimed to increase issues by engaging with customers who had joined the library but not yet used their card.

Some comments from the Judges:

“Good idea to target lapsed users. Perhaps not executed in the most effective way. Not much information given to support the entry.”

We apologise that the above project document is only available in English